“Smart Business: Innovation and Values” ​​was born with the aim of presenting new opportunities to the business community and public organizations so that they can develop competitive advantages and generate new business and institutional strategies that allow them to gain in terms of reputation, efficiency of resources, economic impact and social benefits.

It breaks with the intention of helping them achieve an attractive leadership position to satisfy increasingly demanding clients/citizens with the products and services they consume.

This goal will be achieved through inspirational speeches by specialists and researchers that will promote a new business culture. Through messages that will respond to the ideals demanded by the new customer profile. Through ideas and concepts that will help increase consumer confidence in brands.

Experts of national and international prestige from different sectors and nationalities will be part of this cycle of conferences to disseminate ideas, strategies, solutions, examples of success and tools that show the advantages that the staging of innovation and values ​​in the business and organizational field from a disruptive point of view.


Soren Schou

1st Webinar


January 20, 2021

Sustainability as a lever for innovation and commercial growth.

16h-17h. Soren Schou, Innovation Lead Acacia-Deloitte´s Sustanaible Innovation Hub, Copenhagen. He has been Chief Consultant to the Ministry of Industry, Business and Foreign Affairs of Denmark. 

17h-18h. Business Round Table: Sustainables Strategies for the growth of chemical and logistics sectors 

Mr Bruno De Bièvre, Chairman of UBE Corporation Europey and  Zschimmer & Schwarz España. Mr Pedro Hernández, General Director of Zschimmer & Schwarz Spain, Mr Vicente Ramos, General Director of  Raminatrans y Mr María José Rubio, Chief of Sustainabiliy Department in Castellón Port.   Moderator: Mr Enrique Vicedo, Partner-Manager of Co-enable Advisors.

María Esteban

2nd Webinar


March 4, 2021

Smart Materials, intersection between design and technology, for a sustainable industry

16h-17h. María Esteban, Self Assambly Lab Researcher, MIT, Boston, EE. UU.

17h-18h. Business Round Table: Advanced Materials. Why advanced? What comes first, the functión or the need?

Ms Teresa Burguillo, Sales Manager of Diab Spain, Mr Javier Chiva, Technical Manager of Butech Building Technologies (Porcelanosa Group), Mr Vicente Lázaro, Head of the competitive Intelligence Unit of ITC -Ceramic Technology Institute- and Mr Ignasi Gómez, Manager of Railgrup. Moderator: Toni Clariana, Founder of Magma Design.

Michail Bletsas

3rd Webinar


May 6, 2021

IoT: When things started to think

16h-17h. Mr Michail Bletsas, Computing Director of The MediaLab at MIT, Boston, EE.UU.

17h-18h. Business Round Table. Thinking Business, Smart Business

Participan: Mr Jesús Ortiz, General Director of Orbel Group, Mr Jorge Patiño, Product Engineering and R&D 4.0 Manager at Frost-Trol Company and Mr Jose Ignacio Roselló, Robotic and Instrumentation Manager at GDES. Modera:  Mr Alberto Conde, Co-Fundador and CEO of Xabet.

Emma Fromberg

4th Webinar


June 16, 2021


Re-designing the world through the lens of a Circular Economy

16h-17h. Emma Fromberg, Member of the University of Cambridge Institute for Sustainability Leadership (CISL). At CISL, she is the course director of the Postgraduate Certificate and Diploma in Sustainable Business.  She was part of the circular design team at the Ellen MacArthur Foundation.

17h-18h. Business Round Table. Construction 360º: Creating better spaces for a sustainable habitability. 

María Morales, Specialist in Responsible Business at Leroy Merlin, José María Soler, Head of Prescription of APE Grupo, Paula Rivas, Technical Director of Green Building Council Spain (GBCe), Miguel Ángel Núñez, Partner and Technical Director of Architectural Envelopes (ENAR ), Ruben Navarro, CEO of Casas inHAUS. Moderator: Cristina Fernández, Association for Sustainability and Architecture (ASA).


Adolfo Plasencia - Francisco J. Martín

5th Webinar


October 19, 2021

The last miles of the Artificial Intelligence

16h-17h. Adolfo Plasencia, former visitor lecturer at MIT and Harvard Universities. Profesor, scientific journalist and writer. Author of the book "Is the universe a hologram?" published by the MIT press and Oxford University press. Francisco J. Martín, CEO of BigML, Machine Learning, EE.UU. 

17h-18h. Business Roundtable: How IA can impact your business

Speakers: Vicent Botti, Professor of Computing and Director of the Valencian Institute of Research for Artificial Intelligent -VRAIN-  at UPV, Juan Ignacio Torregrosa, General Director for the Advancement of the Digital Society at GVA, Alfredo R. Cebrián, Partner-Founder and CEO of the Technology Consultancy  Cuatroochenta. 

Moderator: Sergio Méndez, Director of the Panamerican Business School.

Eduardo González

6th Webinar

December 2, 2021

Industry 4.0: CRISPR gene editing technologies for a sustainable agriculture and food 

16h-17h. Eduardo González, Markita Landry Lab Researcher at Berkeley University, California.

17h-18h. Business Round Table.

17h-18h. Round Table

Speakers: Ángel Carbonell, General Manager of Science and Reaserah of Regional Goverment; José Cuenca, General Manager of AVASA -Agrupación de Viveristas de Agrios- ; Magdalena Cervera, Manager of the biotechnological department in the  R&D  area of GCM Citrus S.L.; Pablo Aleza, Researcher and Manager Tissue Crop Unit of the Department of Citriculture and Production of IVIA, Instituto Valenciano de Investigaciones Agrarias. Moderator: María Martí Santapau, Manager of AgroBank of Caixabank, Comunidad Valenciana.



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