The new concept of "smart business" highlights a new kind of strategy for corporations that want to join the new social reality.
This innovative trend requires corporate leaders to transform their traditional business models, facing with creativity new challenges and opportunities offered by the most innovative technological development along with the indispensable sustainability of the planet.
In the last five years, leading academic studies estimate that companies that have made a strong commitment to sustainability have achieved 11% better results than their competition.
“Smart Business: Innovation and Values” was born with the aim of presenting new opportunities to the business community and public organizations so that they can develop competitive advantages and generate new business and institutional strategies that allow them to gain in terms of reputation, efficiency of resources, economic impact and social benefits.
It breaks with the intention of helping them achieve an attractive leadership position to satisfy increasingly demanding clients/citizens with the products and services they consume.
This goal will be achieved through inspirational speeches by specialists and researchers that will promote a new business culture. Through messages that will respond to the ideals demanded by the new customer profile. Through ideas and concepts that will help increase consumer confidence in brands.
Experts of national and international prestige from different sectors and nationalities will be part of this cycle of conferences to disseminate ideas, strategies, solutions, examples of success and tools that show the advantages that the staging of innovation and values in the business and organizational field from a disruptive point of view.
Sustainability as a lever for innovation and commercial growth.
16h-17h. Soren Schou, Innovation Lead Acacia-Deloitte´s Sustanaible Innovation Hub, Copenhagen. He has been Chief Consultant to the Ministry of Industry, Business and Foreign Affairs of Denmark.
17h-18h. Business Round Table: Sustainables Strategies for the growth of chemical and logistics sectors
Mr Bruno De Bièvre, Chairman of UBE Corporation Europey and Zschimmer & Schwarz España. Mr Pedro Hernández, General Director of Zschimmer & Schwarz Spain, Mr Vicente Ramos, General Director of Raminatrans y Mr María José Rubio, Chief of Sustainabiliy Department in Castellón Port. Moderator: Mr Enrique Vicedo, Partner-Manager of Co-enable Advisors.
Smart Materials, intersection between design and technology, for a sustainable industry
16h-17h. María Esteban, Self Assambly Lab Researcher, MIT, Boston, EE. UU.
17h-18h. Business Round Table: Advanced Materials. Why advanced? What comes first, the functión or the need?
Ms Teresa Burguillo, Sales Manager of Diab Spain, Mr Javier Chiva, Technical Manager of Butech Building Technologies (Porcelanosa Group), Mr Vicente Lázaro, Head of the competitive Intelligence Unit of ITC -Ceramic Technology Institute- and Mr Ignasi Gómez, Manager of Railgrup. Moderator: Toni Clariana, Founder of Magma Design.
IoT: When things started to think
16h-17h. Mr Michail Bletsas, Computing Director of The MediaLab at MIT, Boston, EE.UU.
17h-18h. Business Round Table. Thinking Business, Smart Business
Participan: Mr Jesús Ortiz, General Director of Orbel Group, Mr Jorge Patiño, Product Engineering and R&D 4.0 Manager at Frost-Trol Company and Mr Jose Ignacio Roselló, Robotic and Instrumentation Manager at GDES. Modera: Mr Alberto Conde, Co-Fundador and CEO of Xabet.
Re-designing the world through the lens of a Circular Economy
16h-17h. Emma Fromberg, Member of the University of Cambridge Institute for Sustainability Leadership (CISL). At CISL, she is the course director of the Postgraduate Certificate and Diploma in Sustainable Business. She was part of the circular design team at the Ellen MacArthur Foundation.
17h-18h. Business Round Table. Construction 360º: Creating better spaces for a sustainable habitability.
María Morales, Specialist in Responsible Business at Leroy Merlin, José María Soler, Head of Prescription of APE Grupo, Paula Rivas, Technical Director of Green Building Council Spain (GBCe), Miguel Ángel Núñez, Partner and Technical Director of Architectural Envelopes (ENAR ), Ruben Navarro, CEO of Casas inHAUS. Moderator: Cristina Fernández, Association for Sustainability and Architecture (ASA).
The last miles of the Artificial Intelligence
16h-17h. Adolfo Plasencia, former visitor lecturer at MIT and Harvard Universities. Profesor, scientific journalist and writer. Author of the book "Is the universe a hologram?" published by the MIT press and Oxford University press. Francisco J. Martín, CEO of BigML, Machine Learning, EE.UU.
17h-18h. Business Roundtable: How IA can impact your business
Speakers: Vicent Botti, Professor of Computing and Director of the Valencian Institute of Research for Artificial Intelligent -VRAIN- at UPV, José Ignacio Torregrosa, General Director for the Advancement of the Digital Society at GVA, Alfredo R. Cebrián, Partner-Founder and CEO of the Technology Consultancy Cuatroochenta.
Moderator: Sergio Méndez, Director of the Panamerican Business School.
Industry 4.0: CRISPR gene editing technologies for a sustainable agriculture and food
16h-17h. Eduardo González, Markita Landry Lab Researcher at Berkeley University, California.
17h-18h. Business Round Table.